'be formative' is a design studio based in Seoul, South Korea, 

founded by designers Yejin Kim and Kiyong Lee in 2020 after their team activity at 'Craft Combine'. The studio conducts design in multiple areas such as product, lighting, furniture, and space at the contact point of industry and craft.

Both designers graduated together from the 'Design & Arts - Product Design' at Hongik University in 2017. Yejin Kim also completed a dual major in 'Textile Art Fashion Design', and Kiyong Lee finished the 'Korea Design Membership' program in 2015. He also obtained a Master's degree in 'ECAL Design For Luxury & Craftsmanship' in 2023. In 2024, he began lecturing as an adjunct professor in the Major of Design Convergence at Hongik University.

'be formative' dives into the design by exploring the forms and stories of objects. Everyday life and traditions are our inspiration. 

Also, Our designs are based on deep knowledge and passion for how things are made and craftsmanship.